So you’ve completed an energy-saving upgrade for your business and you’re enjoying lower utilities bills and maintenance costs. Well done! But what if we told you that you could be further-benefiting from your energy saving upgrade?
Employees and customers are increasingly looking to partner with green businesses. A business that can promote its energy savings is going to gain more competitive ground than one that doesn’t.
Everybody loves a good news story, especially your customers and business community. Now is the perfect time to spread the news of your successful upgrades and leverage your green activities to gain the recognition you deserve.
Tips for promoting your energy efficiency upgrade
1. Tell your story
Communicate the facts and outcomes through social media, email and other marketing channels. It’s also a good idea to outline the project in your annual report so your investors know all about your capital improvements.
2. Get the facts and be honest
Your Kambo reports include detailed information about your energy savings including carbon equivalent metrics that you can share with your community. Make sure to stick to the facts.
3. Think big
Success stories make great news, share your case study with local news outlets and other industry-specific publications.
4. Don't forget your staff
Regardless of whether your business has 3 employees or 300 employees, it’s vital you keep them in the loop with your energy productivity upgrades. Energy savings projects can help your
employees to feel good about where they work, and if they’re
well informed they will be more likely to share the news with
customers and their networks which is a win-win for you.
Kambo's Marketing Toolkit
Stick these on doors and windows in your facility where staff and customers will see them.
Kambo Credit Seal
Add this to your website, e-signature and other marketing materials.
Tag us in your social media posts so we can share them with our community. We also feature each completed project in our newsletter.